![]() This is what Gigya is known and recognized for.”īy way of the acquisition, SAP Hybris intends to become the first organization to offer a cloud-based data platform enabling companies to profile and convert new customers, gather accurate conclusions from disparate consumer engagement sources and collect data for enhanced consumer choices that are in line with regulations. ![]() “Consumer trust is the main currency to succeed for customer-driven organizations. “Gigya brings a wealth of skills and expertise that will significantly enhance the SAP Hybris Profile solution and allow us to take leadership of the emerging customer identity and access management market,” said Carsten Thoma, president and co-founder of SAP Hybris. ![]() This acquisition will enable the teams to further build upon this existing strong relationship. Gigya, an SAP Hybris ** partner since 2013, has customers already using a solution extension from SAP Hybris and Gigya. Gigya’s technology provides new capabilities to consumers across channels and touch points, builds rich intelligent profiles and creates a consent-based approach to personalization across sales, service and marketing. Gigya currently manages 1.3 billion customer identities in order to build identity-driven relationships for its enterprise clients. Customers opt in and register via Gigya’s registration-as-a-service, which addresses changing geographical privacy issues and manages compliance requirements such as the upcoming General Data Protection Regulation (GDPR). Its platform allows companies to manage customers’ profile, preference, opt-in and consent settings, with customers maintaining control of their data at all times. Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Major independent analyst firms, most recently Forrester Research,* have positioned Gigya as a top vendor in this field. WALLDORF - SAP SE (NYSE: SAP) today announced it has entered into an agreement to acquire Gigya, a market leader for customer identity and access management.
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